The work of

chip waters

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Creative Director
Creative Strategist
Writer

About Chip
Portrait of Chip Waters

Growing up I never met another Chip. It’s not even my real name. My driver's license says Allen. Which is also my dad’s name. So I've been called Chip my whole life. Other acceptable nicknames are Chop, CDub and Chipster. Never Chipper, Chipley or Chocolate Chip.

Story Time

Chip Waters resting during a hike on Maderas Volcano in Nicaragua
Crater lake - Maderas Volcano - Nicaragua

One time I hiked a dormant volcano. The first part of the mountain was a gorgeous canopy of thick rain forest. It wasn’t until I hit the cloud section that I began to regret my decision. Condensation hovered in the air, turning the ground into a gelatinous muck. It literally sucked. With every step, my foot was swallowed ankle-deep into the muddy abyss. It wasn’t long before my quads turned on me. Punishing me without mercy.

After three hours, we made it to the top. There was supposed to be a beautiful crater lake. All I saw was a fog bank. Zero visibility. One of my fellow hikers asked if we cared if he went skinny dipping. We silently ate our lunches as the pale Swedish hiker swam naked in the hidden lake. I asked our guide how long it would take to get back.

“Cinco horas. We take other side down”.

My soul broke. My knees laughed maniacally. But I persisted. Stumbling over exposed roots. Chased by the deafening roar of howler monkeys. Eventually, in a lost stupor, I made it back to the lodge. I fell into a patio chair and took a giant, victorious sip of the local brew.

And that’s the story of the best beer I’ve ever had.

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The Deliverables

Experience

Mekanism

Group Creative Director

Clients: Schwab, Veeam AI, Adobe, Del Monte, Trupanion, Wine Group

Waters Creative Enterprises

Creative Director

Clients: Samsung, Google, Lexus, Frito Lay, Fox Studios, Intuit, Blizzard Entertainment, Dropbox, Asana

Phenomenon

Creative Director

Clients: American Express, Warner Brothers, KB Home, Fox Studios, Aetna

MAL for Good

Creative Director

Clients: XQ Superschool, Conservation International

David & Goliath

ACD

Clients: Kia, California Lottery, Universal Studios

twofifteenmccann

Senior Writer

Clients: Xbox, HP, San Francisco Zoo

Venables Bell & Partners

Copywriter

Clients: Audi, Intel, HBO, Meth Project, Barclays, Orville Redenbacher, 76 Gas

Past Life

MozWorld Entertainment

Founder

This was a start-up music production company. We filmed concerts that were distributed to radio stations to be featured on their sites as webcasts. I negotiated deals with all the major labels, cultivated the radio station network, and held a camera. I wore a lot of hats.

Telemate Software

Inside Sales Guy

I sold big brother type software from a cubicle. Lots of cold calls. Lots of spite. Yet, I still won 1999 Sales Leader of the Year.

Education

Creative Circus
University of Florida